| Australia has most of it's
major cities located either on the sea or on major rivers and as a
nation we like to make use of our beaches, waterways and
harbors. This makes for a terrific arena for promotion and
advertising. By utilizing our huge helicopter banners our
clients can achieve unprecedented outdoor exposure. Most of our experience
comes from flying within our country, but that does not limit our ability
to fly anywhere in the world at any time.
How does
it work?
For helicopter towing we
build extremely large flags and banners that are clearly readable up to
ten miles away. Most measure about 10,000 square feet (the
average outdoor sign site measures at less than 500 square
feet). We use trained air crews and special helicopters to conduct
the flights. We thoroughly plan the flight to take advantage of
crowds, events and natural pathways around the target city or
venue and maximize impact. The flag
or banner is secured to the bottom of the aircraft and has at the base of its
leading edge a large weight designed to keep it flying straight and easily readable
in
the air.
The
Typical Helicopter Tow
1. The path to be followed
by the flag is carefully planned dependent on the clients needs and
the available space. Timings are finalized at least a week in
advance to give ourselves time to work with civil authorities and obtain
required permissions.
2. When the planned time is
at hand, our ground crew attaches
the flag to the aircraft and assists with the take off.
3. Most flights travel at
20 knots around the planned flight path and spend
anywhere from 30 minutes to two hours in the air dependent on the clients
needs. In terms of 'reach', while in the air the flag is
visible and readable to huge audiences than can exceed those of commercial
television and it is very unlikely that the audience will find something else
to which to pay attention. A flying flag beneath a helicopter is very novel
event; a television commercial can't compete with this type of impact.
4. This process is repeated until the objectives
are reached. A campaign may include a series of flights in
four different cities or just one flight over a specific event.
5. On completion of a days
activities the flag is packed and stored in preparation for the next
tow.
In the interest of safety,
there are some limitations on
where we can fly the huge banners and flags. These safety precautions basically
ensure that the flag never flies over the top of a crowd.
A planned flight path following natural waterways or
ocean lines makes maintaining safety very easy. It turns out that many venues
just happen to be located near a lake, river, or ocean. With careful planning, any
advertising or display goal can be achieved without risk to ourselves or others.
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